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Tim Parr first started Swobo in 1991 when nobody else would hire him. What started out as a movement to change the way people think of bicycle clothes (and ultimately the bicycle itself), has developed into a group of like-minded citizens that span from San Francisco to Manhattan, and Tokyo to London. The roots of the company began within the sensibilities surrounding the bicycle, which has since nurtured a design philosophy that guides the company to this day.
Born from the company's hometown of San Francisco, Swobo designed active sportswear geared for the urban cyclist. Not too concerned with cycling's status quo, the company quickly built a following with many of the unsung heroes of cycling's underground.
In the Fall of 2001, Tim sold Swobo to Santa Cruz bicycles, and then walked the Earth like Caine in Kung Fu, leaving no stone unturned.
Fast forward to Fall of 2004, Tim partners with Rob Roskopp to re-launch the Swobo brand and form a new company. After spending most of the year deciding which shade of blue is best…Swobo was launched back into the market in November, 2005. |
